Often the best combinations come from pairing the cutting edge with established values and ideals. For Millennials growing up in the ‘90s, that might have included cans of Surge, bicycle rides to the playground, with a fresh sleeve of POGs and a brand new slammer. The ‘90s POG brand was so much more than just a collectible. It was also a game, yes, and for Millennials, it was social media before computers had really even entered our homes.
Most Millennial’s POG collections were well into maturity by the time the Internet came along. For the younger “Poggers” out there—those born after 1995—POG was THE GAME. Before Pokémon, POG paved the way for playable collectibles. The POG brand was the belle of the ball in a way that few brands have been since. POG not only partnered with Disney and Universal, but also with McDonalds, Coca-Cola, the NHL, and the MLB. Shaq made POGs. Jordan made POGs. Everyone, it seemed, made POGs.
POGs became so popular that cardboard became hard to find, and just as we’ve seen with every major craze, fakes, imitations, and knockoffs ruined the game of POGs.
Enter the Solana blockchain. Enter Unity game engineers. Enter POG Digital.
POG Digital was founded by the ‘90s POG brand along with four senior leaders from Unity Technologies, each of whom focused on different parts of the Unity Infrastructure while pursuing blockchain technologies in their personal time. These four Unity leaders joined forces with a VP from Dapper Labs and the head of gaming tech at Solana Labs to roll out one of the most robust ecosystems that web3 has seen to date. This ecosystem will be made available to developers via a public SDK (software development kit) with features like user verification, game/wallet sync, asset recognition, blockchain game functions, and more.
“Pogs were a big part of my childhood and I would practice for hours on end. Pog brand and the technology behind it are perfect for interoperability with other web3 experiences on Solana.” Matt Sorg, POG Digital Co-Founder and Head of Gaming Tech at Solana Labs.
In combining blockchain technologies with the Unity Game Engine, POG Digital is able to once again provide a social gaming and collectible experience with true authentication of each game piece, aka POG.
This bear market has been a challenge for everyone, yet the team at POG Digital is still pushing to provide a cross-platform, chain agnostic solution that is interoperable in any web3 experience. Just as this technical team has created and scaled gaming software for over six million Unity developers, they are eager to do the same for web3. An example of this integration is currently live in the Portals Metaverse on the Solana blockchain.
The POG brand has chosen Magic Eden, the world’s leading NFT Marketplace for the Solana blockchain, to mint collectibles for public distribution. Utilizing innovative technology to allow users (aka Poggers) to mint collectibles using Solana, Ethereum, and USD (cash) currencies. Magic Eden recently announced a fundraising round that closed at $130 Million from Greylock, Sequoia, and others.
“This is a strategic point in our aim to unite the two biggest NFT blockchains,” said POG Digital’s CEO, Kyler Frisbee. Frisbee previously led hiring teams at Google and Rivian, but met his cofounder while scaling the Unity Game Engine for over six million developers around the world.
At a time when almost every brand has thought about an NFT project, current NFT enthusiasts are skilled in spotting projects that only want to take from the ecosystem. POG Digital, on the other hand, has already begun to deploy solutions and technology for developers in the web3 space, contributing to the interoperability of digital gaming.
“We are not built for everyone and that’s ok. Our target demographic is the ‘90s nostalgia crowd, many of whom were our peers on the playground back in the day. We traded and played for POGs once, and I think it’s time we do it again,” Kyler Frisbee, Chief Executive Pogger.