VIVOplay has joined hands with trade.io in revolutionizing Latin America’s goods and services industry – both online and offline, through the launch of the first Latin American blockchain-powered native platform, VIVOpago.
A leading Hispanic video streaming content provider in the region, VIVOplay has over 4 million active users. The VIVOpago platform and native token, PAGO was developed with a vision to enable customers to purchase a wide range of goods and services at ease in a safe and secure manner across a decentralized marketplace. This will be the first cryptocurrency in Latin America with a real use in everyday lives.
Through this strategic partnership, trade.io, a new age financial institution based on blockchain technology, will be supporting VIVOplay with turnkey blockchain advisory solutions, investor outreach, marketing consultancy and exchange listing on its cryptocurrency exchange. The two partners have a common ambition towards solving the problem of low penetration of formal payment systems and to foster the digital economy growth in the Latin American community through blockchain technology.
Within VIVOpago’s native platform, customers will be able to purchase goods and services both online and offline, instantly and reliably. This will include video streaming, internet data, phone data, transfer of funds, shipping and much more. Customers can choose to use the PAGO token or their preferred cryptocurrency for payments. There will also be reward programs in place for certain activities such as watching specific advertisements.
VIVOpago intends to promote a decentralized application (dApps) ecosystem that will use the PAGO as its primary means of payment. One of the dApps that will initially be integrated with VIVOpago is VIVOplay and its existing streaming service.
Users within the VIVOplay app will be able to buy premium content by using PAGO; the data saved on blockchain will also enable better algorithms to be developed, producing tailored content for audiences. In addition, advertisers will also have access to an open platform with accurate and honest measurement capabilities, which will help them avoid digital advertising fraud.
trade.io’s CEO Jim Preissler commented on the partnership, “We are thrilled to be taking part in the VIVOpago project backed by VIVOplay, a media company with experiences not only in the television arena, but also across other industries in Latin America ranging from retail to real estate. We strongly believe that PAGO will make the lives of Latin Americans better, simpler and more efficient, solving some of the regional issues using blockchain technology.”
VIVOplay’s founder and CEO Carlos Hulett said: “The experience we have had in VIVOplay taught us that low penetration of formal payment systems such as credit cards and internet banking is a huge growth barrier for companies offering goods and services in Latin America. With the help from trade.io and Tokeny, I believe our crypto payment solution – the VIVOpago platform and PAGO tokens, will extensively benefit the Latin America community.”
Tokeny will also be joining VIVOplay’s blockchain initiative and will be providing technology solutions behind VIVOpago’s token issuance.
VIVOplay brings the Hispanic TV experience to the digital ecosystem by providing unique premium content across multiple platforms. Content includes its original productions, live TV shows, news, music and many more. Since its launch in 2014, VIVOplay has had more than 4 million active users. For more information, please visit www.vivoplay.net.
trade.io is a next-generation financial institution based on blockchain technology, comprised of its Exchange, Consulting Services, Incubator and Liquidity Pool, which allows holders of its utility token “TIOx” the ability to participate in the growth of the company. By leveraging decades of experience in the investment banking, trading, fintech and compliance and combining them with the power and transparency of the distributed ledger, trade.io has created a truly unique platform built to grow and adapt as the blockchain industry continues to mature. trade.io is an equity investor in Forbes CryptoMarkets along with Forbes and NewCity Capital.
For more information on the trade.io ICO Consulting Services contact [email protected]. About Tokeny
The Luxembourg based FinTech company provides a secure end-to-end platform, which facilitates the sale and management of tokens during and after an ICO or STO. Tokeny’s solutions leverage blockchain technology and couples it with decades of experience from the traditional securities world. Tokeny utilises this background to make the participation of any contributor in an STO transparent, accessible, and completely secure.